5 Signs You’ve Received a Fake Domain Name Renewal Notice

May 1st, 2012

Deceptive Domain Expiration Notices are Annoying

It happens a few times a year. It happened today, in fact. A client contacts me because they have received a notice that it’s time to renew one of their domain names.  But something seems fishy, so they ask my opinion. They were right to be suspicious.

How it Works

Domain name registration contact information — unless you pay your registrar extra to have your information ‘hidden’ or ‘secured’ — can be found easily through sites like whois.net. The available data includes nearly everything you provided when you signed up for your domain name:  your first and last name, your address, your email address, etc.

Enter to the scene some crafty folks who own a domain name registration business and  manage to gather this registration information about you and many others, and then use it to send you convincing notices that your domain is about to expire and you need to pay them to renew — now — before it’s too late! Read the rest of this entry »

How to Include Images in Email Marketing Messages & Newsletters

April 26th, 2012

I realize the topic of how to put pictures, logos and other images into an email message may seem very basic. But when you are sending an email to a group of people for your school, church or business and the images are a critical part of your message, then it’s important to know that you shouldn’t just paste a picture into your text and click ‘send.’

This appears to be a frequent issue, based on some of the emails I’ve received from different groups with the dreaded “red x box” where an image should be and the questions I frequently receive on this topic.

Read the rest of this entry »

Dusting off the Blog & A New Start for the On Hold Web Store

April 10th, 2012

“Hello, yeah, it’s been awhile. Not much. How ’bout you?”

With apologies to England Dan and John Ford Coley — it really HAS been awhile since I’ve set foot here in the blogosphere. Time to jump back into it.

What’s the kick in the pants?  A fresh start for my On Hold Message Production service for business phone systems, OnHoldWebStore.us

After a stale version of my e-commerce software became nearly unusable and was developing security cracks, it was clear that a fresh start was in order.

So, after several months of making plans for the future of the business and gathering information about some new products and services, I built a new site using the latest version of OpenCart.  During that time, I thought hard about what was important to me about the products to be included for sale on the site. When I first started out several years ago, I was selling some sub-par equipment. Rookie mistake. There was a period where I spent more time on the phone with customers facilitating returns than I did anything else. Ouch.

What did I decide? Read the rest of this entry »

The Advertising Machine Inside Your Phone

April 10th, 2012

Note:  This article was originally published in a print and online publication that no longer exists, and so is re-posted here.

 

What do callers to your business hear when you put them on hold? Hopefully it’s more than sleepy music, a problematic radio or (gasp!) nothing at all.

A professionally voiced and produced On Hold Message extends your existing branding and marketing efforts to your telephone system. And it keeps callers on the line and learning about your business until you can speak to them.

What is this and how does it work?

From a nuts and bolts perspective, an On Hold Message is essentially a very long radio commercial heard by callers placed on hold. Generally, it requires that you have an office phone system with a central control panel. Legacy systems include an audio input to connect a message player, while newer Voice over Internet Protocol systems (VoIP) accept an audio file stored directly on the system.

Read the rest of this entry »

On Hold Messaging Business Magazine Article

January 12th, 2010

I recently wrote an article for the Cedar Rapids, Iowa Edge Business Magazine called, “The Advertising Machine Inside Your Phone.”  ( January 2010 edition.)

In it, I describe the general idea behind On Hold Messaging…what it is, how it works, etc.  I intended it to be a good introduction to On Hold Messaging, while also encouraging business owners to think about the fact that their phone system is more a Marketing and Customer Service tool, than it is an IT system.