I recently wrote an article for the Cedar Rapids, Iowa Edge Business Magazine called, “The Advertising Machine Inside Your Phone.” ( January 2010 edition.)
In it, I describe the general idea behind On Hold Messaging…what it is, how it works, etc. I intended it to be a good introduction to On Hold Messaging, while also encouraging business owners to think about the fact that their phone system is more a Marketing and Customer Service tool, than it is an IT system.