About the On Hold Web Store On Hold Web Store

About the On Hold Web Store

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What is Information On Hold?

On Hold Data

What's special about this offer?

Sample Messages (audio files)

Production Process

How Much Does This Cost?

Hello! My name is Eric Wylie. I own this site, the On Hold Web Store.

When I first started my communications consulting business several years ago, my On Hold Message Production clients began asking where they could find reliable On-Hold playback equipment to play my productions on their phone systems. So, I did the research for my clients, and this site and the equipment available is the result of those requests and several years of ongoing research and product review. There are many On Hold Music & Message Players on the market - many of them less expensive than what you will find here at the On Hold Web Store - but the devices I've chosen to sell here are those that have passed the test of time and provided positive experiences for my customers.

If you're like me, you want to grow your business. And you know that growing your business means attracting new customers and making your current customers happy, repeat customers. Growing your business also means advertising, which can become costly -- particularly when dollars are misspent.

Many businesses spend thousands of dollars on advertising, attempting to get people to call their business, yet do not think about how to properly care for and handle callers when the phone rings.

I'd like to tell you about an often-overlooked competitive advertising method that is relatively inexpensive, yet highly effective.

By whatever name you've heard it called...On Hold Marketing, On Hold Message, Music on Hold, or Information On Hold, it's a great advertising value.

THE FACTS: ON HOLD DATA
(gathered by Intellitouch)

AT&T:

An estimated 70% of business callers are put on-hold.
An estimated 60% of business callers put on-hold hang up.
An estimated 30% of these callers don't call back!

A NATIONAL N.A.T.A. STUDY:

Callers with SILENCE-ON-HOLD will abandon their calls in less than one minute; 90% hang up within 40 seconds.
Callers with MUSIC-ON-HOLD will stay on the line 30 seconds longer than with only silence.
Callers with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer.

US WEST COMMUNICATIONS

Using Information On Hold provides...

A 40% increase in retention of callers on-hold
A 15% increase in inquiries
A 12% increase in requests for products and services mentioned on-hold

DID YOU KNOW?

Telemarketing Magazine - "Over 70% of business callers are put on-hold..."
OfficeTeam Survey - "The average executive spends 17 minutes per day on-hold..."
CNN Survey - "The average person spends 60 hours per year on-hold..."
CNN Survey - "Without music or messages, 60% of those on-hold will hang up and 30% won't call back..."
Cellular Marketing Magazine - "Over 85% of callers prefer on-hold messages over silence..."
Telemarketing Magazine - "Surveys show that 15% to 20% of callers make purchases based on information they heard on-hold..."

What is it?
An Information On Hold message is a recorded message businesses play into their phone systems that their callers hear while on hold. Unfortunately, some businesses believe that plugging a radio or favorite CD into their phone system is the answer.

Businesses using a radio for on-hold audio are doing themselves a great disservice.

First, a business must have the proper licenses to rebroadcast a radio station's content out over their phones. The local radio station can't just "give their permission" -- licenses must be secured from the music licensing agencies and this costs money. Sometimes big money. Additionally, businesses can be fined by these licensing agencies if they are caught playing the radio or an unlicensed music CD into a phone system.

Secondly, radio stations play lots of commercials -- even public radio has underwriting announcements. Persons placed on hold may be listening to an advertisement or announcement featuring a business that competes with your business! Advertising your competitor on your on phone is NOT a good marketing tactic.

Advertise directly to your best prospects - the people who are calling your business!

So how is this offer different?
I'm not talking about boring music with someone repeatedly saying "thank you for holding" or simply playing some sleepy music into the phone. That type of effort doesn't drive sales.

What we offer you at the On Hold Web Store is the creation of a customized audio production made specifically for your business -- essentially creating a very long radio commercial. You are not limited to 30 or 60 seconds. These messages are designed to explain to current and potential customers what YOUR business has to offer. You can reinforce current ad campaigns, promote new products, up-sell slow moving items and much more. (View a list of suggested script topics (PDF)). The scripts I create for my clients include an occasional "thank you" to the caller for their patience while on hold. It's the polite, respectful thing to do when asking someone to wait.

Why do you need an Information On Hold Message?
Well, maybe you don't. Maybe you have all of the business you can handle and your customer service approval ratings are through the roof. If that's the case, congratulations! Head over to the Orbitz web site and start planning your next big vacation getaway. If not, please consider this...

Businesses spend thousands of dollars in advertising to get potential customers to call them, but very little is spent on keeping those callers on the line, engaged and even asking questions. Research shows that more than just music on hold...

Custom Information On Hold keeps callers on the line better than any other on-hold method.

What do these recordings sound like?
Listen to the following demonstrations to hear examples of what could be playing on your phone system very soon!

The Production Process is simple:

1. Use your existing marketing materials to write a script of your own or ask us to use your materials and our experience to write a customized script for you.

2. Submit (or approve) the script.

3. I will record the script with a vocal delivery that suits your business. The voice recording will be mixed with music from our music library. (I will make appropriate suggestions for you to choose from). NOTE: Voices other than Eric Wylie's are available for hire, but this will increase the cost of production.

4. Once you approve the final production, you will receive it in whatever form you need -- on an Audio CD or any number of audio file types/formats that your computer-based phone system may require or for placing onto one of the digital players we sell here, or another playback media for your existing on hold player.

What if I told you that these professional recordings are available for less than $250?

How much does this cost?

We can produce an Information On Hold Message for your business for as little as $245!

The $245 On Hold Message Package requires that you provide an error-free script, ready to be recorded. I will provide one royalty-free music selection from my library, my experienced voice reading your script, and the digital audio recording and editing studio and equipment required to create the production. At this amazing rate, I must ask that the total time of the produced message not exceed three minutes. If you have more to say, we can produce longer messages for an additional cost. Just give us a call and we'll talk.

As mentioned above, we script writing services available. We have written the scripts for several of our customers, but companies with their own Marketing staff typically send a script that is ready for us to record.

If you have any questions, please don't hesitate to call us toll-free at 1-877-808-0794 . You may occasionally be asked to leave a voicemail message. We will return your call as soon as possible.

I think you will agree that such an effective and inexpensive advertising method shouldn't be passed by. I look forward to hearing from you soon and beginning work on YOUR Information On Hold Message!

P.S. - Don't forget about all of the great On Hold products offered here at the store. If you're not sure what you may or may not need -- please just give us a call toll-free at 1-877-808-0794 -- and we will be glad to provide a free, personal consultation.

About Eric Wylie
Eric Wylie of Cedar Rapids, Iowa, is the owner and operator of the OnHoldWebStore and Eric Wylie Productions, operating under Wylie Creative Communications, LLC.
Eric has been professionally engaged in advertising and promotional writing and Audio/Video/Web production since 1993, and his friendly and authoritative voice is heard on telephone systems, training videos and radio and TV commercials and promotions across the United States. Additionally, businesses of all sizes hire Eric for his planning, writing, design and marketing talent, as he works with them to build strategic communication plans used to interact with their employees and customers. This rare combination of seasoned writer, experienced business communicator and respected voice talent is an opportunity you can leverage to help build your business!

MP3	Demo Title
	Telephone Information On-Hold Message Compilation
	Telephone System Routing Prompts Sample

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About the On Hold Web Store